Over the years, internet web site promotion has risen to be one of the top components of web marketing. You'll already find a lot of strategies available today, and many online businessmen are now employing one or more of these strategies. But, examining different online sites will reveal that some of them still end up a failure no matter how many marketing techniques are used in the sites—why? It's simply because of the way these strategies have been utilized in promoting the sites.

When using the different online marketing strategies, there are rules to follow—things to do and things to avoid. You may use a whole lot of strategies, but they won't do you any good if you don't use them correctly. It's therefore crucial that you familiarize yourself with the proper use of the marketing techniques. The following tips will help you familiarize yourself with the things you must do and avoid in internet web site promotion:

On Your Articles And Content

Right Way:

Make them keyword-rich: include keywords in the title and in the body of the articles to improve your page ranking.
Aside from posting articles on your site, you can post articles in web directories as well.
Information-packed, relevant, fun, and clear—these should be the characteristics of the articles you write. This is important in establishing trust among your readers and potential customers. Always include call to action in your content.

Bad:

Place just the right number of keywords in your copies—not too few and not too many—to get the search engines' approval.
No to tricky techniques in keyword placement (i.e. invisible text) within your site—these are now detected by search engines and those who use them are tagged as spam.

Link Placement

Things You Must Do:

Submit as many links as you can to as many website directories as possible.
Remember this: the right keyword in your links equals more relevant clicks.
Link build for free through web and blog comments, forums, and link exchange.

What Not To Do:

Do not waste your energy posting your links on unrelated and non-relevant forums, websites, and blogs. These pages are the wrong market for you, and you won't find clients here.

You must always remember the things you must do and avoid when marketing your site, because other than the different marketing techniques that you use, these will also greatly affect your campaign. These can spell the difference between a successful and a failed promotion campaign.