Yellow Pages has new competitors - Online Search Engines, and this has given rise to Website Promotion. About two decades back, when someone wanted to collect information about a business organization, he or she used Yellow Pages to know the contact details and then he / she would call the organization and ask them all he / she wanted to know. Now, the concept has changed. In our 'Information Age', we get all the information of about anything on the face of the earth, and this information is just a click away. Thanks to search engines like Yahoo, Google, MSN, etc. All you have to do is enter a word or a phrase, and you get a list of literally hundreds of thousands of websites and links giving you information you are looking for; be it information about a company's products. Further, you don't have to search for contact number of an old school friend in the Yellow Pages. You never know which city he or she is. Here too, search engines prove to be a better option. Type your friend's name, and there are lots of social networking websites like Facebook, Orkut, LinkedIn, etc. that can help you contact your friend, and of course tell you more than just his or her address and phone number.

The business firms are taking advantage of this newly found way of directly interacting with their potential customers around the world by creating websites for their business. However, creating a website does not necessarily ensure that the business will get potential customers visit the website. It would be foolish to expect a net surfing potential customer to go through a million websites. The net surfer would probably just search for a word or a phrase and select one of the first few links or websites on the search engine. Hence, the business firm should aim to make its site more visible on the search engine. And, this is possible with the help of Search Engine Optimization Services.

Search Engine Optimization, commonly known as SEO, is a way of increasing the rank of the website on the search engines. It works by finding out the keywords. Keywords are the words and phrases a net user might use to search on a search engine. These words and phrases are related to the business organization and the product and services it provides. So, the concept is every time someone searches for the related keywords, the business organization's website must be visible to the net user on the search engine.

Internet indeed gives a global market to cater to, but one must remember that, with a global market comes global competition. In other words, if you get more market on the internet, you also get more competition on the internet itself. So, it is very essential to make your website more visible than your competitors'. And, Search Engine Optimization is an inexpensive and effective way of improving your site's ranking on search engines.