There was a time when the encyclopedia was regarded as the king of information. They were a source of knowledge, information and an easy quick way to learn world history, geography or any other subject under the sun. That was the time when books were quoted as "objects for going around the world without moving an inch". However, the age of books was replaced by age of technology, and web sites became the new encyclopedias. There are 100 web sites for everything, games, news, books, countries, name it and u have it. But among all these web sites, how do we make ensure our web site is displayed on the first page or has a good visibility quotient or has optimum traffic flow??

When a user surfing the internet enters a query on any search engine and hits 'enter', they get a list of web results that containing that particular query term. Users generally tend to visit websites that are at the top of this list as the websites on the top of the list are more than often regarded as more accurately related to the original query.

Search engine optimization is the process of ensuring the visibility of a website or improving its visibility through organic or algorithm search results. Optimizing a website is a powerful web marketing technique which involves editing its content in HTML language and the associated coding to both increase its concentration on to the specific keywords and thus remove barriers to the indexing activities of search engines. Increasing the number of back links and inbound links for promoting a web site is a prime SEO tactic.

Website Promotion involves deep Analysis, Planning and Monitoring. For this professional SEO's are appointed who consider how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. SEO Professionals have ability to perform the serious and efficient analysis of nature of business and to formulate the ways for web promotion as well as to attract potential clients and customers towards Business websites.

Hence, SEO is a technique which helps search engines find and rank a website higher than the millions of other sites on the same search engine, in response to a user's search query.

Now lets understand the difference between various search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of the primary importance, while for Google links are more important. Also, for Google sites are like wine - the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition, i.e. older ones. Thus, any website might need more time till the site gets mature to be admitted to the top in Google, than in Yahoo!

The website optimization is a complex process that involves fine-tuning of the content, HTML meta tags, and link/navigation structure to make websites search engine and user-friendly. This technique helps improve the natural ranking of the website on the search engine results. Optimization is done, as mentioned earlier, keeping certain keyword phrases in mind. As content is the big key to search engine optimization and it is difficult as well as tedious to accomplish alone. Therefore, this is where a good search engine optimization service comes in handy. SEO services include writing web content that is optimal to search engine placement to web promotion as to ensure that web site's search engine raking remains on the top.

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