In order to provide a strong back-linking support to their websites, people used to do mutual exchange of links, which is no more in practice these days. Search Engines once identify this practice, would down rank your site for SEO malpractices. Back-linking is considered to be a measure of popularity of the site and the practice of mutual exchange was totally directed at cheating the search engines for fake popularity; and naturally it was sure to be penalized someday or the other.

There are certain other malpractices which the people indulge in and search engines are quick to detect them too. As far as back-linking is concerned there is a good way around. You can post your blogs on reputed sites and post inbound links there. It will bring a lot of good traffic to your website. Some of the people as usual tried to misuse this advantage even. They posted inbound links in the comments section and as soon as search engines realize that, their sites are dropped too low on ranking.

If your pace of getting inbound links is a bit faster and you tend to accumulate a large number of links within a short period, it is also sure to raise the alarm for the search engines. It is a good idea to include the desired keywords into the articles that you post on directories and reputed article sites.

With more and more handheld devices in the market and mobile surfing slowly becoming a trend, companies should pay attention to the mobile web presence and an optimization strategy based on smart phones. There are currently more than 60 million mobile users who connect to web everyday from their phones. Apart from that there are android phones with a big android market, iPhones and Blackberrys which are hooked to net, most of the times. So, no company can afford to ignore such a vast market.

It has become a common practice nowadays to check the company background, product evaluation and product comparison on your cell phone. You should optimize your website for mobile phones in such a way that it is easily downloadable on cell phones and can be searched using mobile web. Certain software too can analyze the functionality of mobile web for your site.

Google puts special emphasis on page speed; it is also referred to as site speed or downloading speed. If your site has slow speed, Google is not going to be lenient with you. Your site will not be ranked high, even if it fares well in other aspects of SEO. Google has even introduced a free page speed tool, which will change your website to enable it to download faster. It will remove the heavy elements and would break the pages so that website becomes "slim and trim."

You can hire a Canada SEO company to optimize your site to rank on top pages of Google and Bing. They are the experts who have vast experience in the field of Internet marketing and they will make sure that you get the ROI on your total SEO spend.