A huge part of marketing a business involves dealing with images. As visual representation is often more appealing to the eye, it is important to include the right images in your materials. From the logo to the simple eye-catcher image, everything has to be carefully chosen when you print brochures, posters, or flyers.

Say for instance you want to present a statistical data in your material. So you go about presenting lines and lines of figures in the pages and putting pie charts and bar graphs. Say the information you gathered revealed that of the 300 people you randomly asked if they are in favor of increasing the new road toll, five percent says they are in favor of it, 15 percent are undecided, and so on.

You can actually go on presenting figures in your material but the point is you can state your message in a simple sentence. Try saying, "In our recent survey, we found out that a third of the people in town do not want to have the road toll increased because they cannot afford it". Simple and straight to the point.

The same idea is true on printed materials. Instead of presenting chunks of statistical data, you can present your point in a simple image.

An effective image has to be designed to grab attention. Colors and shapes alone placed in between texts can slow down your readers. But this gives you enough time to get their attention. A simple football can mean sports and a clock as time. When chosen carefully, an image can represent a creative visual personality. You have a choice whether to choose a light hearted image or a serious-minded one.

Choosing the best image to put in your brochure printing or flyer print is actually easy if you follow these manageable tips.

1. Have a single focal point. It is a common mistake to business owners to want to present ideas at the same time in a single page. Avoid this mistake. It is best to sort out the information and decide on a single point with which to organize your image. Focus on simplicity. Consolidate, sort out, and choose the best idea that should be delivered to readers.

2. Present your idea accurately. You need to carefully seek out the facts and include them as captions in your images. Make sure that your images are reasonably accurate to the idea you want to present. Do not simply pinpoint an image and assume that it will work out with your idea. You need to gather and present accurate idea, so make your image do it for you.

3. Choose good colors. Aside from the color of the image, you need to select colors that would bring out the personality of your material. You can collect magazines, postcards, or brochures that have color schemes that you like. You can use them as basis for the color best suited to your material. So, do not be constrained with the original colors of your image, there are wide choices of color palettes to choose from.

4. Use the most appropriate image. Keep in mind that you only have a few seconds to catch people's attention, so make sure your image is people-oriented. It has to make a connection at first glance. It may be best to find an image first then work your story around it. This is applicable to people who have limited time and image choices.