A new online business strategies that include search engine optimization to succeed?
Google is the only environment that everyone has to participate before they can find any kind of success in business?

If so, then it is a very volatile business environment and dangerous to be involved. Their success and failure can depend on the whims algorithmic a very large and complex and its search engine. If you take the time to think about it, can be a bit painful.

And depending on your market, competition for the top spots on Google can be intense. Many companies believe that the only way to get to the top of the search is to use some "trick." And tricks can be ... difficult. It might work sometimes ... and sometimes they might get it banned altogether.

The point of this article does not mean that there are ways around search engine optimization. In fact, if the search engines provide so much traffic that should always build their websites for search engines.

The point of this article is that there are some things you can do that are independent of the search engines - things that make a strong Internet presence. These are techniques that can work without the search engines and build a foundation for the marketing top search engine.

The answer is in the Community. Believe it or not, the Internet does not exist without the other search engines. And this has become increasingly evident with the development and popularity of social networking sites, the blogosphere, and other user generated content sites.

Social marketing is not a stretch, a new idea. Traders have been trying to take the word of mouth and viral marketing techniques for years. But with the evolution of the Internet as it is, has given us new opportunities and means to do so.

The social marketing on the Internet can be very rewarding and productive. However, it can take much more time and effort of a standard SEO campaign. The first step is therefore to assess whether your product, service or information that can actually benefit from a social marketing campaign. Otherwise, only lose much time.

How do you know if you can be successful with social marketing? Simple. Ask yourself: Do you have something to offer the community? More than that: Do you have something you can give the community?

If you enter the social marketing should not do so with the intention of the mining community so you can get or take from them. That is a difficult concept for many vendors to wrap their heads around, but it is absolutely necessary.

One of the defining characteristics of a community is its ability and desire to protect itself and its members from outsiders or perceived threats. And people who are trying to infiltrate a community to take something away is perceived as a threat and treated accordingly.

The next step is to become a valuable part of the community. This means active participation. This does not mean spam forums and blogs. This means becoming a trusted voice in a community of experienced members.

This leads to another problem for sellers. A marketing company can not always choose their clients. How did you get involved in a community that focuses on a sector or product you have no personal interest or use? How, then, may become members of the community can trust?

Every problem is an opportunity in disguise.

I think I've heard it said somewhere.

What could be better than going into a community from the perspective of someone who is new to the industry and honestly seeking to participate? Communities can react badly to someone trying to take advantage3 of them, but if you enter it with a sincere desire to learn and become a contributing part of them, there will always be those willing to teach. And as you learn about the community from the beginning, you will learn what really has to offer.

Then, when you can offer something of value that you know that the community wants, you can do while being seen as a trusted and valuable source.

But remember, social marketing take time and hard work. PPC is like that. It requires long-term management for success. Suspend your campaign or stop participating and success in the market significantly quit.

Therefore, it is worth? Absolutely. Search engines can drive traffic, but communities can lead to clients. What do you think is more valuable.

Andy is a writer Elias Main10, an Internet marketing business and development. For more information on Search Engine Marketing and social marketing, visit their web site.