Sounds like a dumb question in this twenty first century, still several business don't have website to represent their business over the internet, small business believe it does not make sense for them to have an website, but the world is all wired now we use internet in our daily life not just for sending and receiving emails but to source product and services around our town.

Yellow pages are getting old fashion way to connect your business to potential clients, even most of the Yellow page publishers have discovered this fact and are now creating online Yellow pages so their clients get both print and internet exposure. Advertising has progressed way too much since the age of Radio and Television.

Say are a Pizza shop in Frankfurt down town area, you think you don't need a website as most of your clients are from local neighbourhood, so you decide to just advertise in local print news paper or insert a small advertisement in the local phone book.

Now think this way, I am new to Frankfurt and live in down town business district area, it's 9 PM in the evening and I am hungry, now looking for a pizza shop who can deliver it to my apartment, being new to Frankfurt, my first bet would be to search the internet on Google, Yahoo or Bing and find the local Pizza shop in my 2 Kilometre radius, if couple of website appear in the search result I would simply pick up the phone and call one of the Pizza show and order pizza to be delivered to my apartment, now image if you are not found on the search engine, you lose an opportunity to be served to a new possible potential customer. You don't want to lose this business opportunity.

In order to be found on search engine like Google, you would need a basic website not very expensive one, just two or three pages would do well, even if you don't want to spend any money on making website, there are several companies who offer you homepage gratis it's easy to built your own website online, takes few minutes and you will see your online presence, Kostenlose Homepage is as good as paid one but once you get establish and have money to spend you can buy your own server space and a dedicated URL of your own.