Search engine optimization is more commonly known as SEO and is one of the most important marketing tools. A SEO tool has brought a number of changes in the marketing strategies of most companies all across the globe. But not all companies and individuals have realized the importance of SEO till date. It is one of the most important marketing strategies and this can be proved as there are many companies that have a separate optimization team. On the other hand, many other companies outsource the SEO work to other optimization service providers.There are many SEO tools available online at your availability with a single browse in the World Wide Web which can yield more than a million results.

To get the best results from your SEO tool, it is suggested not to use all the tools altogether, but to choose a few best from the whole lot. Listed below are five types of basic SEO tools required when optimizing your website.The most basic step of search engine optimization is keyword research and analysis. To maintain a balance between popularity and competitiveness, one needs to find the right keyword. One should opt for keyword tools which provide comprehensive data for the various search engines.A Meta tag analyzer is another SEO tool scrutinizes the Meta tags of a web page for search engine compatibility. This tool checks if your web page adheres to the basic search engine guidelines. If the web page exceeds more than 65 characters, then a warning is issued by this tool automatically. Backlinks Checker is another SEO Tools that is otherwise called link popularity tools. The number of backlinks to a website determines its popularity with the major search engines. It is nearly impossible to track all the backlinks to a website. A good link popularity tool provides detailed information regarding the backlinks. The main function of a sitemap generator SEO tool is to help the search engines discover all the links of a website. The search engines can then index the entire website without missing any link.

A sitemap will be automatically be generated, when the website contains around 10 to 20 pages. As the number of web pages increase, it becomes time consuming to maintain the sitemap. An xml sitemap generator tool creates a sitemap within seconds. Some sitemap tools provide an option of including frequency and priority tags in the sitemap.Web analytics SEO tools are the perfect way to leverage all the SEO activities of a website. The data provided by these tools help you to improve the on page optimization of a web page. There are a variety of free and paid analytics tools available online. You should aim at deploying two to three analytics tools on your website to obtain accurate metrics.You can also use the various SEO toolbars and browser add-ons for extra functionality. These tools give your website SEO a good head start and help in achieving high ranking.