Internet web site promotion has seen a growing popularity during the recent years. And now, a great number of promotion strategies for web sites have already been developed and are already utilized by different online businessmen. But, have you noticed that there are still sites that are unsuccessful even if their web owners have already utilized different methods to promote them? Wonder why? The answer is this: proper use of the different strategies in web promotion.

If you wish to succeed, you must familiarize yourself with the different rules in online marketing strategies and know what to do and what to avoid. Even if you apply different techniques to promote your site, the results will not be positive if you don't utilize them well. So, be sure that you don't waste your time using effective strategies ineffectively. The following tips will help you familiarize yourself with the things you must do and avoid in internet web site promotion:

Articles and Web Copies

Dos:

Write copies rich in keyword (in the title and in the body)—this will help improve the page rank of your site.
Prepare articles for submission to different article directories.
See to it that you write well-researched, engaging, direct, and related content. This way, more internet visitors will want to read your posts and visit your site, and they become potential customers in the process. At the end of your articles, always imply the need to do something—click your link, visit your site, or buy your product.

What Not To Do:

Do not overdo the keywords—search engines do not approve of too much keyword in the article, so know the limits.
Do not use outdated and tricky keyword placement techniques in your site like the invisible text—search engines are now familiar with these tricks and will most likely punish those who use them.

Links to Your Site

Good:

Make your site visible to many people by registering your site in website directories.
See to it that the keywords in your links are related to your site so that you'll get the right clicks.
Go for link exchange, try forums, and leave comments in websites—these are free means of building your links.

Wrong:

When posting links, choose only sites that are relevant to your page. You wouldn't find customers in these places because these are wrong markets.

Remember the dos and don'ts involved in web site promotion—these will help you maximize the benefits you get from whatever marketing strategy you use. All these are important determinants of your achievement or failure.