4 steps to a powerful marketing strategy

The reason that many marketing strategies fail is because they are not part of a larger whole, an overall marketing strategy. An umbrella strategy ensures that you know which tactics work for your company and ensure that sales keep coming like a Swiss watch, regardless of economic trends ...

In this article we talk about an overall marketing strategy. The rest of this site is mostly about Internet marketing strategies like search engine optimization , social media and search engine advertising .

Defining the marketing strategy

I recently came across a nice comparison against. Imagine that you're hunting. You're in the middle of the woods with a gun in your hand. Without a marketing strategy, shoot at each leaf that the wind moves.

Your marketing strategy determines whether you shoot pheasants or rabbits. Your strategy not only determines what to shoot, it also determines when the gun from your shoulder to make the tractor and persuade.

This equation contains more information than you think. Hunt your example then you will be pacing the Biesbos little chance of success.

You should not just watch where you're hunting, you will also have to decide where you're hunting. Not every gun is suitable for them to shoot a polar bear.

If you've never hunted (keep so!) Then you should know that the target determines whether you will hit the target. Is the viewer on your gun out of adjustment you can still concentrate well and the gun can still work well, you'll always miss.

If your marketing strategy, ensuring that the gun works and the viewer is adjusted properly, the chances of success much greater.

Four steps to a powerful marketing strategy

STEP 1 - Market Research

Here you find out what you do not know. The more you know the better the strategy works. So your research:

- Audience

Age, income, education, marital status, religious preference, residence, hobbies, etc.

You can never know enough of your customers.

- Competitors

Who are your competitors. They are only active in your area? What is their USP (Unique Selling Proposition = unique selling point)

You might be surprised that your competitors do not have to be another company. Just look at the car wash. Their biggest competitor is the customer! Instead of focusing on other carwashes they focus now is on educating their customers why it is better for a car through the car wash to wash. After the car wash owners, marketing strategy, sales had risen sharply changed!

Step 2 - Locate the problems of the customer and try to find a solution to

Everyone has problems. Marketing also includes the way you offer a solution to these problems. Give you the right solution the right way to the right people? Then she would be happy to pay!

If you know everything about your customer (see step 1) you know also what their problems are.

Step 3 - Determine the emotional interfaces that make sales grow

Actually buy a product is a complicated and emotional decision. The reason a customer buys something at first sight does not always logical. For example if you sell candles are your customers may be interested in:

-Incense

-table cloths

-atmosphere

If you are offering these products you will see sales rise.

Make sure that you know what your customers want to buy your marketing strategy and apply it to.

Step 4 - Create a strategy that results in optimal marketing effort

Now it's time for the information of the top three steps together into the perfect marketing strategy for your business.

Following these four steps is the basis for creating a successful marketing strategy.

This strategy is not only important if you are selling a product. Someone who tries to get income from adsense only instance will also have to have a clear strategy.