It is being referred to as Panda 2.2. The main aim of this new release is to make sure that the original source of any material that is then used on other websites will be the highest ranked of all the sites using that data.

The Google Panda update has caused many dramas, upsets and changes since it was first released:

It is perhaps not surprising that many site owners are nervous of the next round of changes to Google Panda. While the idea behind it may be good, it is definitely the case that some websites have been penalised by it and seen an unwarranted drop in traffic and earnings. It is also the case that spammers and websites that scrape content from other sites have sometimes escaped the clutches of the update.

Matt Cutts from Google stated in SMX Advanced Conference recently that "a change has been approved that should help with that issue (the scraper sites issue). We're continuing to iterate on Panda." He also went on to say that "If we think you're relatively high quality, Panda will have a smaller impact. If you're expert enough and no one else has the good content, even if you've been hit by Panda that page can still rank."

It means that it is even more important to create the highest quality sites and to count on the knowledge of experts in search engine optimisation to help you maximise your site's position in the organic search results. Most webmasters know that ranking highly for each keyword they are targeting is one of the most important things to do. If you are unsure of how to do this and how to create your web content to rank as highly as possible, be sure to consult a professional SEO Company such as Broadplace for more advice.

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