SEO has two factors On page and Off page for improving ranking of webpages. This two factors mostly used on web pages for their ranking. On page means spider on your webpage traces all links on same page, its also called crawling. On page consider very easier and many users use it exhaustively. All users want their website on first page of search engine results ranking. If you think that only your website appears first rank unless traffic is convert into sales then its affected very badly.

For improving rank, search indexing can be done using search engine optimisation. Off page optimisation is link building strategy, In On page strategy all links are contents of same webpage or its own web page but in Off page strategy user should try to relate their website from external links or pages. In Off pages mostly relevant keywords is used on web page.

Repetition of key phrases or keywords affecting badly on On page optimisation. If you include Keyword or phrases at every place means in title, Meta tags and etc..it not looks or sound natural. You can repeat all keywords but shouldn't affect on flow of content pages. If we want that our website is add in SEO profile for long term then we have to use Off page optimisation. For authority of website, inbound links or outbound links are also be relevant for links.

We can develop a profiles' circle for improving authority which is used for ranking. Peer to peer , link building, advertisement and for online internet marketings all are SEO Off page tactics. For websites' good result optimisation is necessary.

For good ranking it must condition that Tags, Title, Description should be in written in their own limits. On every page of web, unique content is necessary. It also necessary that version of every page is not repeating. High quality site should be required for good links like Google , yahoo etc.

For Off pages relevant contents necessary, lot of links of good quality should be required from other websites. Keyword play major role in search engine optimisation, spider crawl keyword on webpage and match their contents then it decide for our sites popularity. So its very necessary that your website will be most appropriate keywords.

So we have to increase our traffic but in relevant way not in complex or irrelevant.