Local search is the term used to describe a person typing in their location to find a local business or service provider; If you are a local business there is a huge increase in the number of people using the internet to find their local service provider or product and your business needs to have a presence on the web to make sure they find you. The biggest search engine in the world is Google and it has a large presence in the UK too so you want to work your way towards getting found in Google but also the other major search engines includes Yahoo and Bing (Microsoft). Google has the largest market share when it comes to online searches making them the leader of this industry. This is why it's so important for you to aim to get your site to the front page of Google, which will help you reap the real benefits of targeted traffic.

Reaching Google front page is a matter of offering your audience quality, exclusive content. The reason why Google happens to be the top search engine today is because they focus so much on quality and relevancy. If you can give them the assurance that your site does offer high quality content that isn't found on any other site, then you have a bigger chance of hitting the top spots on Google. When referring to original content, that doesn't mean that the wording is simply original, it also has to be useful to the reader. Right now the local results in a search are all brought up on the front page of the search engines and towards the top of that first page too - you get seen before the other organic search results as long as your business is on the map. Who knows whether that changes in the future but for now take advantage of it by ensuring your local business is included whether you have a website or not.