Have you ever thought how important customization is in all parts of our lives? From food(pizza chains) to automobiles, entertainment (television, i-pods) to sports (cricket, gaming) and retail, today's successful business models are all tied to this central tenet- customization. So what really is customization and how relevant is it in web designing and development?

Custom Web Development is a functional backend combination of effective language (like HTML, XML, ASP) and software programming (like JavaScript, CGI, Flash, RSS) to provide a dynamic web solution to any client.

Whenever a client decides to elevate its customer experience, the first focal point is the website, which serves, both, as a significant touch point for the customer and as a continuing image of the business at large.

Ready-to-use web templates could cause more harm to your business than the short-lived advantage of cost-saving. In today's dynamic business world, it becomes very important that you align your business goals with the existing practices. Any website which does not offer a rich interface which substitutes for actually 'being there' with the customer, will not be able to build any long-term credibility.

Features: A custom web development company works on a client's needs and provides a rich platter of services to suit the ever-changing business environment. Call-to-action features like 'Buy Now', 'Click here to talk with our agent NOW', 'Subscribe to our monthly newsletter', are all examples of features which can be offered in this web model, contrary to the plethora of readymade web templates available out there.

Adaptability: When you identify an urgent need to change your website interface or add any new feature/alert to it, you would not want to let your other commitments suffer. Custom web development offers you a fast rate of change while you continue to focus on your primary area of work. This is how a trustworthy backend makes you an ace player in the market.

Compatibility: The client does not want to withstand the long 'learning curve' by itself. That is where a steady backend provides an effective business solution, which is compatible for a multi-server/multi-platform environment.

Online Presence: Once you have a strong and loyal customer base, you make them a part of your business, and they feel at home with your product or service. A significant contributor to this is an attractive website, which adapts according to the customer's needs.

A professional custom web development company will give you the added advantage of creating a unique customer experience. It takes care of the backend while you put your money where the mouth is. SEO optimization, dynamic content, enhanced user-friendly features, online marketing and offsite product promotion are some of the key attractions of any respectable custom web offering. And if any time should you feel any feature is redundant or not working for your business, you let the developer know and he makes the quick change that puts you right back into the commanding seat – towards a wiser business solution and a sustainable market advantage.