If you are new to the field of search engine optimization then here is information that would help you take the right decision. Being listed on a directory is a great way to build backlinks and increase the exposure to your website. If you have a website, the first thing you need to do is make it known to the users in your niche. Having a website alone is not enough. For good business prospects, it is essential that you have a strong presence in the online world. You need to create as many links as possible that point towards your site.

Now, how do you do this? The online directories are a great place to begin. With a number of paid and free directories that offer you the facility of being listed, it is important that you identify the right sites and start with your link building exercise. These websites have a high page rank and thus, it helps in having your site indexed on the various search engines. Getting indexed on the search engines definitely has its own advantages that result in improved traffic and wider exposure. With links placed in strategic locations you are at a great advantage. Also, every listing is of immense value as it creates more backlinks and thus, more weightage for your site. The search engine also diverts more traffic to your website.

Traffic is a major determinant of the popularity of the website and thus, has a big impact on the overall revenue generated by your website. Advertising revenue and other sources of income generation depend a great deal on the traffic that you have. With several users searching niche directories for finding a good list of related websites, a listing surely means an increased traffic to your website. With your website indexed, more backlinks created and increased traffic; you surely have everything going your way in no time.