Online reputation management, or ORM, is a process of continuous study and analyze the human individual, professional, industry or company's reputation, which represents the user-generated content, and all types of online media. Online reputation management online reputation is also known as follow-up.

Online reputation management is a new industry. But it has successfully raised awareness of professionals because of the unpredictable and sometimes overwhelming nature of amateur user-generated content or professional journalistic content. This sector is growing due to the large number of social sites user-friendly media, which could easily fill a simple registration form.

Type the Web content to monitor the ORM includes professional content sponsored by corporate media giants as well as user-generated content such as blogs, reviews, comments, opinions, and every sort of specialized sites, regardless of any subject, as a group, society person, trend, concept, event, etc.

Basically, the need to manage user-generated media online has built a reputation management.

Because of user-generated media with the rise of social media and social networking sites, search results for the search engines of large size also affected.

EBay has been one of the above companies and the first site that uses the power of user-generated feedback media. Using the CGM (consumer / user generated media) buyers and sellers feedback rating given a reputation that has helped other users to make decisions about buying and selling products. Ombudsman's reputation was among the first companies to offer online website reputation management. Another company that made the first efforts to promote online reputation management on a personal level was ClaimID. Some other tools for online reputation management is trackur, Google Alerts and Brandseye.

Examples of online media are overseen by the ORM:

1) Social Networks like Facebook, Orkut, Myspace, etc.

2) review sites like Epinions and Mouthshut.

3) sites that allow people to travel as a personal rating dot com

4) social bookmarking sites like Digg and StumbleUpon.

5) Blog

6) Forum, etc.

7) blogs as communities livejournal opendiary etc.

8) micro-blogs like Twitter, Plurk, etc.

Reputation management can be beneficial in many ways. It can help a lot to improve customer satisfaction by analyzing the customer 's opinion on a product or a service. ORM can also help to access the site from your competitor 's product or service on the market. You can easily create a list of key phrases that are used to find your product or service on the Internet.

As a business owner occupied, the focus is on making sure you have the best widgets on the market. However, to criticism or negative comments and unjust, will participate in the management of reputation, so that customers know past and future that actually sell the best widgets around.

The above strategies are a lot of work, effort and patience - it may not be possible for individuals or small to medium business owners to fend for themselves. Experienced and skilled corporate reputation management, whose goal is to help repair your damaged reputation let the business owner focus on business. The end result is the image you want, created and defined by you, and controlled with good technical reputation management and practices.