When you start marketing on any social channel you should know pretty well who your target audience is. And are they the part of new social media generation. People may laugh if it is a relevant question. Of course, it is a relevant question as you would not want to market truck tyres or break pedals on Facebook. Now you have to create a page and posts which can hit thousands of people at the same time both on Twitter and Facebook. For grownups and corporate clients, I mean the mature clientele you should take help of all sort of online marketing and advertising campaigns as you are not sure that they are active on social channels or not.

Traffic should not be confused as a word, as there might be many different interpretations of this term. These are human beings and the principles of human psychology are applicable on them as well. So, you are marketing you business to the groups of humans and they are bound to behave as any of the human being would do. Your campaign has to be entertaining and enticing enough for the people to come and engage in it.

Internet advertising is slightly different than the traditional advertising. Apart from the demographics there are many other factors which are responsible for its effectiveness. Once you plan your marketing strategy, you have to sit with pen and paper and break it down into many logical units. There is cost per view and pay per view format of Internet advertising and there are media buys etc. you have to break it down to individual mental set up. Your advertising messages may go through videos, text, and images. Pay per click is based on certain keywords and these are the same keywords which lead to highly relevant search results in the organic fields.

Companies are also resorting to social media marketing where you can determine the landing page and you can offer your clients and online friends to ?like? or follow posts. Google is also making the use of its +1 button, because they have realized that social media has become very popular and a slight activity may overwhelm you with streams of responses. For immediate results you can go for online advertising. Social media is also the most powerful tool for online branding. You can slowly increase you customer base and engage the customers to make them loyal and create a powerful brand with regular updates, posts, discussions, information and interaction.

Initially to succeed on Facebook the only thing needed was to create a fan page and having the presence of your company over there. Nowadays the things are changing fast. People and companies want to increase their ?likes? in a bid to prove it to the new users and the Facebook that you have a powerful company with huge fan following. Huge number of ?likes? also means greater amount of audience and more engaged discussions. For this you have to offer enough compelling reasons to Facebook users to like your business page. You can also use Facebook store powered by Zibaba which will accelerate this process. A social media optimization company can successfully run your Facebook engagement campaign.