Search engine optimization service in India is a new area of specialized activity in ITES (information technology enabled services) industry. This has become even more significant in this age of global marketing and prominence of e-commerce. SEO is an exercise of creating a web page such that it achieves a high ranking by a search engine. .

On the World Wide Web there are innumerable sites or web pages dealing with the same product or service. Out of these innumerable web pages it is important that your page gets a high rank so that it appears among the first few. Appearance in the fist few pages of a search engine are crucial since viewers or browsers do not look beyond the first eight or ten web pages for any particular search. Herein lays the significance of SEO for your web page or content.

Search engine optimization is based on certain attributes set by a search engine operator. These attributes could change from time to time without prior notice. Based on these attributes a search engine optimization company in India carries out its tasks on behalf of its clients. Producers of goods and services in an effort to increase their visibility and reach are increasingly depending on web based services. These are among the most cost effective and easiest ways of reaching your target audience.

With global marketing a distinct possibility, producers of services and goods are increasing their trading possibilities by using World Wide Web. They are creating websites and web pages by professional web designers and developers. These professional developers have the expertise of optimising your pages by using appropriate techniques. Among the most trusted techniques is keyword optimization. A search engine optimization company in India would carry out extensive research on these keywords which play a vital role in determining the rank of your web page.

Optimized use of keywords is an important feature of your web page. They should neither be used too much nor too little. They should appear towards the beginning, preferably in the first sentence of your web page, a few times in the middle and once towards the end. Thus use of keywords must never look too obvious, in which case the rank of your web page might go down. Based on these keywords, SEO involves optimization of title, Meta tags, and content.

Other related search engine optimization services in India include image optimization, optimization of ALT tag, creation of robot.txt files, creating header and footer tests, and all linkage functions. These constitute 'on-page' search engine optimization services in India.

A search engine optimization company in India also performs 'off-page' services for its clients. These services are not directly lined to search engine but help in marketing of your products or services. Some of these services are: submission of a definite number of articles to your site, creation of three way linkages, provision of reciprocal linkages on a monthly basis or as demanded, forum registration, and submission of key ranking report regularly.

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