If there is a single idea that has driven much of the virtual world of the internet and has greatly impacted much of its growth is the concept of Keywords Selection.

In fact, keyword selection, "choosing the right keywords", is the foremost essential, crucial and valuable on-page Search Engine Optimization tactic in any website's SEO campaign.

Most importantly, keyword selection is the heart of any business' marketing campaign at its most basic level; since keywords are what search engines' spiders are crawled for, indexed, as well as what search strings are matched against and what search engine users type in when they are searching for products, services, and answers to their inquiries.

SEO Tips on Keyword Selection

As choosing the right keyword is what makes users reach your website, or more significantly is what the whole search engine traffic is driven to, it is vitally important to learn how to select the right keywords for your site. Here are some SEO tips that would help you choose the right keyword for your website:

1.Compose a Keyword/Phrase List that is relevant to your business

You can do this by:

using keyword suggestion tools such as Google Adwords Keyword Tool. Add relevant keywords (include a range of head terms, mid-terms and long-tail keywords) and competitors' URLs to a keyword suggestion tool and get a list of recommended keywords. Then you can add your own including adding variations, plurals, and derivatives of the words/phrases on your list.

2.Assess Each Word/Phrase in order to get the most likely relevant keywords that would bring the highest amount of quality traffic to your website by considering these important aspects:

Popularity/ Status

You can use software like WordTracker that could provide you with concrete popularity figures of each search word/phrases based upon actual search engine activity. Obviously, choose keyword/phrases that have a higher number for you can expect they can generate more traffic. It can also provide you with additional keyword/phrase suggestions and variations.

You can also check out global monthly searches and competition. Ideally look for low competition and up to 1,000 monthly searches.

Specificity

Think of words/phrases that your potential customers will search or type into search engines. Put yourself in the shoes of your potential customers; think like them, not like a search engine optimization expert.

For more specific keyword/phrases almost always have lesser competitors and is most likely much easier to get high search engine rankings.

Motivation of User

Try to understand the motivation of search engine users by analyzing the search word/phrase they used. By understanding them you would probably understand and determine the best words/ phrases that these users would likely choose or select.

3.Assess and Keyword/Phrases Performance

Use software or tools that periodically analyze the performance of each individual keyword/phrase based upon which keyword/phrases are bringing your site the most valuable visitors. Doing this would help you hone/refine your search engine marketing campaigns since you can remove and replace non-performing keyword/phrases and increase your effort towards the phrases that are delivering visitors that actually convert (become customers).

4.Narrow your Keyword/Phrases List

After evaluating your keyword/phrases and its performance, narrow down your list. Pick at least 10 keyword/phrases per SEO campaign - your brand name and four additional keywords. Try to visualize if people searching on these terms, seeing your site would actually convert.

There are other SEO tips to help you choose the right keywords; even search engine optimization services offer this kind of service. If you have additional SEO tips, feel free to comment below.