There are many popular techniques used in Internet Marketing today. One of the most popular and sought after Internet Marketing technique used in the market today is SEO or Search Engine Optimization. So what made SEO popular? What benefits can websites get from using SEO rather than other popular Internet Marketing techniques today?

What made SEO Popular?

SEO is a form of SEM or Search Engine Marketing which involves the use of search engines. Because search engines offer an abundant source of visitors, many of today's Internet Marketing techniques involve the use of search engines to increase the volume of visitors visiting their websites, such as the use of PPC or Pay-Per-Click.

The difference, however, of SEO from SEM is that SEO makes use of the natural or un-paid search results called search engine result pages or SERPs. This gives websites the advantage over paid-inclusion due to the fact that most searchers rely mostly on the natural results of search engines. However, an seo services philippines campaign can only be considered a success if their website is now appearing on the first page of a search engine's SERPs.

What are its Benefits?

Other than just increasing a website's volume of visitors through SERPs, techniques involved in SEO can also increase a website's authority in its own market. A popular example is the use of link bait, which is a technique used in SEO that involves baiting visitors to link in a specific page or post that they've liked.

Other than just a powerful SEO technique, due to the fact that it can generate natural growth of links, link bait can also be considered as a form of viral marketing which can further improve a website's authority not only through search engines, but from other sources of visitors such as blogs, social bookmarking websites, social networking websites, and many others.

Disadvantages of SEO

The only disadvantage of SEO is that it normally takes a lot of time to get results, particularly if it only involves white hat SEO, such as the use of link bait. According to many SEO Philippines experts, an SEO campaign would usually go for as long as 6 months to a year.

This is one of the reasons why many web masters had used a number of SEO techniques which can cause a number of adverse effects to SERPs. These types of SEO techniques are known as Black Hat SEO and that if a website is caught using these types of techniques will be penalized or banned from their SERPs. The advantage of using these techniques, however, is that it can offer faster results. For more information visit to our site at http://www.myoptimind.com