The past years have seen the popularity of internet web site promotion in online marketing. In fact, a lot of marketing techniques have already been formulated and are already in use today by various web owners. However, why do you think some sites still fail despite the many online promotion strategies already used and applied in them? The simple answer is—the methods have not been utilized well.

When using the different online marketing strategies, there are rules to follow—things to do and things to avoid. You may use a whole lot of strategies, but they won't do you any good if you don't use them correctly. Therefore, ensure that you properly use all the online marketing techniques. The following list shows some dos and don'ts in internet web site promotion to help you determine the right way to go:

Content Development

Good:

To improve your page rank, create copies rich in keywords—meaning, copies with keywords in the title and the body.
Prepare articles for submission to different article directories.
Keeping all your articles informative and engaging, and related to your web site, is a must. With this done, more readers will trust you and they may even become your loyal customers. Do not leave out the call to action element in your articles.

Wrong:

Keep your keywords within the right limits so that your copies will appeal to search engines.
No to tricky techniques in keyword placement (i.e. invisible text) within your site—these are now detected by search engines and those who use them are tagged as spam.

On Your Links

What To Do:

Try link submission to different website directories.
Use the right keywords in your links to attract the right people to your site.
Link build for free through web and blog comments, forums, and link exchange.

What Not To Do:

When posting links, choose only sites that are relevant to your page. Non-related sites equal different market, and that only means not much possibility of finding customers in these sites.

Your internet campaign will succeed or fail depending not only on your employed marketing strategies but according to the way you utilize these strategies, so be sure that you know what to do and what not to do. Taking note of these will determine whether you'll succeed or fail in your campaign.