Web directories have grown in popularity among website owners as a very convenient and effective method of search engine optimization, but also among surfers who use these directories to easily and quickly find the websites and businesses in the category of their interest. This is very useful for locating services and business companies which are situated nearby or those that will be able to best meet your particular needs.

However, it is from a perspective of a business owner who is introducing their website to public and is concerned with SEO and internet marketing, that web directories show their full capacity and potential.

The number of available business website directories is overwhelming, but if you invest some effort into submitting your website to appropriate directories which are listing best websites on the internet, you can really skyrocket your business. Seeing that they play a truly crucial role in your website promotion, you should approach them as such and make a carefully planned selection of web directories where you are going to submit your business website.

Always make certain to submit your site to the appropriate category that is most relevant to your business. It would be best if the web directory of your choice also had review and rating feature of which you should make a really good use and write informative and compelling description of the services that your business provides. That way the directory visitors will know upfront what your business website is about and are more likely to visit it, provide a feedback, leave a rating or even their own review. Make your website presentation as attractive as possible, by uploading screenshots of your site, additional images if that option is supported as well as a map that would point to your business location if you are conducting brick & mortar type of business.

Always check page rating of a website directory where you plan to submit your presentation. The higher it is – the better. If you have a back link from a high rated site, it will positively influence your page rank as well. It can even happen that a directory listing of your business website gets a higher position in search engines' results than your site itself. It is actually a good thing, because it means that is about popular and well ranked directory and it is linking back to your business.

Free website directories are providing free back links so they are always welcomed, but paid business directories are often those that may significantly improve your ranking, only you need to make certain that you have conducted a proper research before opting for a paid solution.