Search engine optimization or more commonly known as SEO has become one of the most popular services today. With billions of searches being done every day, a lot of companies are looking for ways on how they can improve their search engine rankings in order to gain more traffic - and customers. The fact that 85% of every one who uses the Internet conducts a search before doing anything else is good enough for a company to consider his company website to be optimized for search engines.

However, there are still a lot of things that should be considered when searching for a an SEO company, and you don't want to ruin your reputation and brand just by hiring unprofessional and incompetent SEO company. So, here are the 5 things that you need to look for, because these are the things that make up a great local SEO company:

Experience - SEO is a field that requires a lot of things to be done simultaneously; hence you need to look for a company that can do well in all fields. Make sure that you are going with the company that can optimize your website in all aspects, because a company that is good with one method but lacks with the others is only as good as hiring no one at all.

Forecast Results - although SEO is a process that doesn't happen overnight, you still need to make sure that you will see substantial results in months. When looking for an SEO company, always make sure that they will be giving you a time frame. This will help you determine their worth as a company, and whether or not it will be beneficial for your business.

Techniques Used - there are different types of SEO methods that you can use to enhance your search engine rankings, but the worst thing that you can get for your business is the so-called "Black Hat SEO". This method could lead your site to be sandboxed, and when it happens, you can already say goodbye to the online presence of your business. Be sure that they will come up with a solution that will benefit your business, while using techniques that "abide the law of search engines".

Permanent Results - when hiring a company, make sure that the results you'll get from them are permanent. There are some companies that are really good with taking your website to the top, but once you stop hiring them, you will be seeing great decline in your website's rank.

Team/Individual Portfolio - you also need to check the background of the company, and the results that they have in terms of SEO. If you are going to hire a team, it would be better to check the portfolio of each team member just to be sure that they will really do well with every aspect.

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